A look behind the scenes

Michael Seemann started his career by working for large fashion houses in Germany, such as “C&A” and “Karstadt”. After he gained copious amounts of experience in purchasing, he left this side of the business and turned his hand at being a supplier. It was whilst doing this, that he saw where his professional future lay.

As CEO of an import company in the field of fashion goods he supplied substantially large customers, who he had already known through previous working partnerships. Distinguishing him from others was his lust for travel paired with the love of adventure meaning his rise was quick and impressive. This did wonders for his business progression, as it meant he would then find hidden factories in both India and in China first hand. It was by getting involved in this side of business, that he quickly realised how at home he was in this profession – something which would lead to recording great achievements. But despite his drive, passion and ambition, Michael Seemann found he could not implement all his visions for a successful business at this particular time. Implementing visions, was - and still is - the driving force behind his work. After 20 years, he decided, therefore, to establish his own company, which has been the vehicle for implementing his ideas since 2001. As such, there is now no ceiling to the possibilities. With this in mind, he has made a reputation for himself in big fashion houses and his name, Michael Seemann has come to stand for reliability, confidence and success.

Since the firm’s foundation our passion for fashion and innovation has not ceased nor left our side. That is why our range is in constant and steady development. At our headquarters in Cologne, Germany, we are situated in a creative loft with 6 solid and highly qualified staff. In our offices in China - Yiwu and Ningbo - a total of 45 employees currently work for SEEMANNfashion. A good and trusting working relationship is important to us. Allow us to introduce ourselves!

Rebecca Austen

Rebecca Austen

Key Account

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Anne Birker-Bonn

Key Account

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